Is The Woodhouse Day Spa franchise the right opportunity for me?
If you are passionate about helping others live a healthy lifestyle while building a business in an industry that is booming, then The Woodhouse may be the right choice for you. We look for people who are passionate about wellness and take a hands-on approach to building their business. We also look for people who are involved in their local community. You have to meet our minimum financial requirements in order to qualify for The Woodhouse franchise. If this describes you, then let’s get started. Fill out our short Request More Information form today.
What services does The Woodhouse Day Spa offer to guests?
The Woodhouse Day Spa provides over 35 spa services to guests. The Menu of Services includes facial treatments, massage therapy, body treatments, hand and foot treatments. Specialty treatments and spa packages and an event menu are also available. Pricing varies from location to location.
What are the financial requirements for becoming a Woodhouse franchisee?
Becoming a Woodhouse Day Spa franchisee requires a minimum liquid capital of $200,000 in the form of cash or securities that can be quickly converted to cash. In addition, a minimum net worth of $250,000 is required in the form of assets that can be used as collateral for a loan. This level of capital is required in order to help ensure the spa is appropriately capitalized.
What is the cost of opening a Woodhouse Day Spa?
The Initial Investment for opening a Woodhouse Day Spa in the U.S. is estimated between $402,750 and $530,000. This amount includes the franchise fee, leasehold improvements, equipment, furniture, inventory, grand opening marketing, insurance, training and supplies.
What is the initial franchise fee?
The franchise fee is $45,000. In a multi-unit development agreement, we collect one-half of the franchise fee for all the units upon signing of the agreement, and the other half for each unit before opening.
What is the royalty and marketing fees?
Royalties are 6% of gross sales. Advertising Fees are 2%, of which 1.75% is paid by you to local advertisers and 0.25% is paid to us for the National Ad Fund.
Does The Woodhouse offer financing?
We recommend that you seek financing from a local financial institution. The Woodhouse can assist you in financing the equipment portion of the loan by introducing you to third-party leasing companies who are familiar with our business. Additionally, The Woodhouse is listed on the Small Business Administration’s franchise registry, which can expedite the SBA lending process.
What kind of background is required for a spa owner?
The Woodhouse is looking for energetic individuals who enjoy working with people. Ideal candidates should have an entrepreneurial spirit, solid business and sales skills, and play an active role in the communities in which they live and work. A background in the spa industry is not needed.
What type of training is provided?
There are 3 phases of training (Start-up, Jump Start, On-Site) that will prepare you to build and operate your spa. The Woodhouse franchisee training program allows franchisees, without spa experience, to succeed as business owners. On-site training is provided to train your staff on the proprietary treatments, products, and guest experience model, called the 99 Elements.
What happens after I submit my application?
Once you submit your application, a Franchise Development Representative will contact you to begin the discover process. You can contact us at any time along the way with questions. 877-570-7772
Are there international franchise opportunities available?
Yes. In international markets we seek franchise relationships with well-established companies with existing operations, management and resources to develop The Woodhouse Day Spa brand in the entire country. To contact us regarding your interest in an international market, fill out the short Request More Info form.
How do I find a site for my spa?
Finding the right location for your spa is one of the key factors that drive the success of your business. We can help you by identifying and approving retail locations that fit our requirements. We work with a real estate company that will visit the site and assist you with lease negotiations.
What is the size of each Woodhouse Day Spa?
The ideal space for a Woodhouse Day Spa is 4,500 square feet in a class “A” retail space, preferably a lifestyle center.
What are the licensing requirements for owners and operators?
Licensing varies from state to state. We will assist you with making sure that state licensing requirements are met. Typically, states require the facility has a massage therapy license from the health department and a cosmetology license from the state’s cosmetology board.
How many team members are employed at each location?
You will employ massage therapists, estheticians, nail technicians, a spa coordinator, concierge and laundry specialist. A General Manager is typically employed after 6 months to a year of operation so you can focus on growing the business. Total staffing levels range from approximately 15 to 30 full-time employees.
What is unique about the top operators in the system?
The top operators are great leaders who build great teams. These operators recognize the value of working “on” their business rather than working “in” their business. They are very dedicated to community involvement and have aligned themselves with organizations that keep them and their business in view of the community. They also are very dedicated to furthering the Woodhouse Day Spa brand and commit themselves to following procedures and advice made available to them by the policies that are in place for the franchise system.
What differentiates The Woodhouse from competitors?
The Woodhouse is the only high-end day spa franchise in the U.S. The “99 Elements of The Woodhouse Experience” is the model that sets us apart from other spas. We are able to provide a consistent experience to every guest that visits a Woodhouse across the nation. Our concept is based on results-oriented treatments, which are viewed more as a necessity rather than a luxury. We do not offer hair services and therefore set ourselves apart from other salon/spas. Most “high-end” spas are located in a hotel or resort setting, where Woodhouse spas are located in lifestyle centers in a day spa setting. Our pricing structure is significantly lower than resort spas, which allows more guests to experience the spa and on a more regular basis.
How has the economy affected spas and The Woodhouse?
While the growth and new openings of many individual day spas have remained stagnant, The Woodhouse continues to see an increase in same spa service sales (in 2010), and retail sales. While some other franchise models have experienced rapid growth, The Woodhouse has dedicated significant time and resources to planning and building a foundation of inter-spa communications and support, which has allowed it to not only grow, but also flourish in a down economy.
Will I have a protected territory for my spa?
Yes. We will create an exclusive territory for you that provides opportunity for growth.